Unfortunately, it is estimated that Romania generates approximately 5 million tons of food waste annually, according to a 2020 study. Waste does not only happen in households, but also in supermarkets and, unfortunately, even in our warehouse. We are talking about surpluses, products rejected due to appearance, or ingredients that remain unused, although they are still good for consumption. That is why we launched the “Save and Save” initiative and support food banks to reduce this waste as much as possible. Now we go even further. We have joined forces with experts from TransFoodMission and, as the first retailer in Europe, we are introducing upcycling. We transform products that would otherwise be considered waste into new, quality foods that not only taste great but also help reduce waste. By collaborating with farmers and suppliers, we ensure that each product has a positive impact on the environment. With upcycling, we give a new life to food left over from production or those that do not look “perfect,” and you can be part of the change.

Recycling, upcycling, and downcycling. Perhaps you've heard of them, but what do they actually mean? Let's clarify them! Upcycling means transforming a product that is not in good condition into a new, more valuable, and more creative product. Downcycling, on the other hand, means that a quality material ends up being reused in a form with lower value. Our goal is to explain these terms, so you know what they mean and how we can contribute to change.