Pepsi

Pepsi Twist Carbonated Soft Drink in PET Bottle

Carbonated soft drink with cola and lemon flavor.

About the producer

The original formula for what would become Pepsi Cola was invented in 1893 by pharmacist Caleb Bradham of New Bern, NC. Like many pharmacists of the time, he operated a soda fountain in his drug store, where he served beverages that he created himself. His most popular concoction was “Brad’s Drink,” a mixture of sugar, water, caramel, lemon oil, kola nuts, nutmeg, and other flavorings.

As the drink caught on, Bradham decided to give it a catchier name, eventually settling on Pepsi-Cola. By the summer of 1903, he had trademarked the name and was selling his soda syrup to drug stores and other suppliers throughout North Carolina. By the end of the decade, Pepsi was being sold by bottlers in 24 states.

At first, Pepsi was marketed as a digestive aid, with the slogan, “Invigorating, Refreshing, Aids Digestion.” But as the brand took off, the company changed tactics and decided to use the power of celebrity to sell Pepsi instead. In 1913, Pepsi hired Barney Oldfield, a famous race car driver of the era, as a spokesman. He became famous for his slogan, “Drink Pepsi-Cola. It will satisfy you.” The company would continue to use celebrities to pitch the product for decades to come.

Storage conditions

Store in a cool, dry place, away from freezing and sunlight.