Duracell

Duracell Basic Battery 9V

Duracell is the world's leading manufacturer of high-performance alkaline batteries, specialty batteries and rechargeables. Since its founding in the early 1940s, the company has become an iconic personal power brand, known for its long-lasting, compact batteries. And at the center of it all has been the Duracell bunny. Duracell alkaline batteries are a great choice for a wide range of uses, often the go-to battery for game controllers, flashlights and more. Duracell alkaline batteries come in a variety of types and sizes, ensuring we have the right product for your needs.

About the Manufacturer:
In 1955, Berkshire Fine Spinning Associates merged with the Hathaway Manufacturing Company, which had been founded in 1888 in New Bedford, Massachusetts, by Horatio Hathaway, with profits from whaling and the China Trade. Hathaway prospered in its early decades, but suffered during a general decline in the textile industry after World War I. By this time, Hathaway was led by Seabury Stanton, whose investment efforts paid off with renewed profitability after the Great Depression. After the merger, Berkshire Hathaway had 15 plants employing over 12,000 workers with revenues exceeding $120 million, and was headquartered in New Bedford. However, seven of those locations were closed by the end of the decade, accompanied by large layoffs.

In 1962, Warren Buffett began buying shares in Berkshire Hathaway, after noticing a pattern in its stock price direction whenever the company closed a plant. Buffett eventually recognized that the textile business was in decline and that the company's financial situation was not likely to improve. In 1964, Stanton made an oral tender offer to buy back Buffett's stake in the company at $111⁄2 per share. Buffett agreed to the deal. A few weeks later, Warren Buffett received the written offer, but the offer was for only $113⁄8. Buffett later admitted that this lower, "nickel-and-dime" offer angered him. Instead of selling at the slightly lower price, Buffett decided to buy more shares to take control of the company and fire Stanton (which he did). However, this left Buffett as the majority owner of a failing textile business.

Storage Instructions:
Store in a cool, dry place away from direct sunlight.

Manufacturer Address:
Omaha, Nebraska
USA