Colgate

Colgate Max White Purple Reveal Whitening Toothpaste

Colgate's first ever purple Max White toothpaste instantly* reveals a whiter smile. It contains an optical color-correcting technology to counteract yellow tones and is safe for your enamel. 

Inspired by the color science of purple shampoos, meet Colgate's first purple toothpaste to instantly* correct yellow tones. 

Colgate Max White Purple Reveal Instant* Teeth Whitening toothpaste, with its optical color-correcting technology, allows you to reveal a whiter smile from the first brush. 

Furthermore, it is clinically proven to remove up to 100% of surface stains** caused by food and drinks and is safe for enamel with daily use. 

Our purple paste contains fluoride, so your whitened teeth also benefit from everyday cavity protection. 

Don't miss out on the latest smile beauty trend and try Max White Purple Reveal to instantly* brighten* your smile!

*Effect is temporary. 
** after 2 weeks of use

Product benefits: 

- Whiter smile
- Color-correcting technology
- Removes surface stains
- Safe for enamel
Usage advice: 

Brush thoroughly at least twice a day or as directed by a dentist. Do not use by children under 7 years of age.

Product may stain certain materials. To avoid this, rinse thoroughly with water.